Higgsfield Passes $1 Billion Annualised Revenue Run Rate
Updated: 1 day ago
Higgsfield, the AI-native creative platform, has reached an annualised revenue run rate of more than $1 billion, 18 months after it launched.
It is one of the fastest scale-ups in generative media to date, with more than 32 million users across 238 countries and close to one million paying subscribers. Its run rate has risen roughly twentyfold since September 2025. Contracted revenue from business customers has grown tenfold since June alone. The US is the company’s largest market, followed by South Korea, Germany, India, the UK, Brazil and France. The platform now supports campaigns for 390 of the Fortune 500.
The milestone follows Higgsfield’s $400 million Series B in August, led by DST Global at a $5.4 billion valuation. Management reports that the business has been cash-flow breakeven in recent months.
What is driving growth
Much of the demand comes from direct-to-consumer brands using Higgsfield to produce AI-generated advertising. Ad production is iterative: teams launch a campaign, test variations, adapt winning concepts for new audiences and markets, and keep generating as results come in. That repeat usage is changing Higgsfield’s revenue mix. Subscriptions once made up more than 90% of revenue and now account for just over 60%, with on-demand usage making up a growing share.
Higgsfield brings leading video, image and audio models together with its own creative tools in a single workspace. It serves creators, brands, agencies and studios. The company is headquartered in San Francisco, has a major engineering hub in Almaty, Kazakhstan, and has grown its customer support team from two people to more than 40 in the past year.
Looking ahead
Co-founder and CEO Alex Mashrabov sees personalisation as the next opportunity. AI lets brands produce tailored content for individual customers, so content creation can finally keep pace with the reach of digital distribution. Higgsfield’s next focus is helping businesses create content for more products, audiences and markets at the scale their marketing requires.
Higgsfield is a portfolio company of an MCAM client. Its growth reflects the kind of high-conviction, category-defining technology businesses our clients look to back.
We congratulate Alex Mashrabov and the Higgsfield team on reaching this milestone, and we look forward to following the company’s continued progress as it builds the next generation of AI-powered creative tools for brands worldwide.